Funny because it's true. From the creator of the viral sensation "10 Tricks to Appear Smart in Meetings" comes the must-have book you never knew you needed, 100 Tricks to Appear Smart in Meetings. In it, you will learn how to appear smart in less than half the time it takes to actually learn anythi..
An engrossing insider account of how a teacher built one of the world’s most valuable companies -rivaling Walmart & Amazon- and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings, founded and built Alibaba into one of the world’s largest companies. /..
There have been countless books written about Apple, the largest market capitalization in the world. What would Steve Jobs advise to develop professionally and personally, to sell better? This is a fun book which combines anecdotes from the company that has revolutionized the world, with fictional s..
Studies show that career development is the most powerful tool managers have for productivity. These frequent conversations with employees about their career goals into the normal course of business increase employees’ awareness of their strengths, weaknesses, and help them pull that together to des..
Do open floor plans really work? Are annual performance reviews necessary? Dr. David Burkus is an influential business school professor who challenges many of the established principles of business management. He’s found that fundamental management practices are wrong and misguided. / ¿Funcionan re..
Big Data is the new buzzword that appears in every new technology trend, based on a common practice. Almost all large companies have begun making decisions on the basis of data analysis. These data exist, and phone companies have them thanks to the information obtained via roaming activation. This o..
Learn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's prefe..
We do many things well at home with our children, their education and support. Why don't we use that learning in the workplace? On the other hand, at work we are very effective in many aspects, we have a certain capacity that we can use to improve our work as parents, because being a good father can..
Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods cofounder John Mackey and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good using some of today’s most successful companies as ex..
Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors. However, Phil Rosenzweig shows that for many of the most important, more complex situations we face, ..
A business cluster is a group that can be of the same geographical area or same thematic field of producers and suppliers of certain products. The idea is that companies competing in the same industry can come together to make more profits for everyone in general. / Un clúster de negocios es una ag..
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the value you bring to your cu..