“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s compa..
Funny because it's true. From the creator of the viral sensation "10 Tricks to Appear Smart in Meetings" comes the must-have book you never knew you needed, 100 Tricks to Appear Smart in Meetings. In it, you will learn how to appear smart in less than half the time it takes to actually learn anythi..
50 Business Classics presents entrepreneur stories, the best management thinking and proven ideas on strategy, innovation, and marketing. It presents ideas from texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from Google, Apple an..
An engrossing insider account of how a teacher built one of the world’s most valuable companies -rivaling Walmart & Amazon- and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings, founded and built Alibaba into one of the world’s largest companies. /..
There have been countless books written about Apple, the largest market capitalization in the world. What would Steve Jobs advise to develop professionally and personally, to sell better? This is a fun book which combines anecdotes from the company that has revolutionized the world, with fictional s..
Studies show that career development is the most powerful tool managers have for productivity. These frequent conversations with employees about their career goals into the normal course of business increase employees’ awareness of their strengths, weaknesses, and help them pull that together to des..
Do open floor plans really work? Are annual performance reviews necessary? Dr. David Burkus is an influential business school professor who challenges many of the established principles of business management. He’s found that fundamental management practices are wrong and misguided. / ¿Funcionan re..
Big Data is the new buzzword that appears in every new technology trend, based on a common practice. Almost all large companies have begun making decisions on the basis of data analysis. These data exist, and phone companies have them thanks to the information obtained via roaming activation. This o..
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set o..
Learn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's prefe..
We do many things well at home with our children, their education and support. Why don't we use that learning in the workplace? On the other hand, at work we are very effective in many aspects, we have a certain capacity that we can use to improve our work as parents, because being a good father can..
If societies overcome fear and see the crisis as an opportunity, it is possible to undertake the necessary transformations to progress. The authors of this book present tools, cases, and initiatives of the most relevant companies and organizations in order to achieve a more sustainable future and pl..