Business & Economics
Brand: Almuzara
EAN: 9788418578458
100 Million Hair Ties and a Vodka Tonic
“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s compa..
$26.96 $29.95
Brand: Urano World
EAN: 9788492921812
100 Tricks to Appear Smart in Meetings
Funny because it's true. From the creator of the viral sensation "10 Tricks to Appear Smart in Meetings" comes the must-have book you never knew you needed, 100 Tricks to Appear Smart in Meetings. In it, you will learn how to appear smart in less than half the time it takes to actually learn anythi..
$15.25 $16.95
Brand: Urano World
EAN: 9788496627901
Help Them Grow or Watch Them Go
Studies show that career development is the most powerful tool managers have for productivity. These frequent conversations with employees about their career goals into the normal course of business increase employees’ awareness of their strengths, weaknesses, and help them pull that together to des..
$8.06 $8.95
Brand: Urano World
EAN: 9788492921706
Under New Management
Do open floor plans really work? Are annual performance reviews necessary? Dr. David Burkus is an influential business school professor who challenges many of the established principles of business management. He’s found that fundamental management practices are wrong and misguided. / ¿Funcionan re..
$18.86 $20.95
Brand: Urano World
EAN: 9788492921171
Big Data for Managers
Big Data is the new buzzword that appears in every new technology trend, based on a common practice. Almost all large companies have begun making decisions on the basis of data analysis. These data exist, and phone companies have them thanks to the information obtained via roaming activation. This o..
$15.25 $16.95
Brand: Urano World
EAN: 9788492921164
Brainfluence
Learn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's prefe..
$22.46 $24.95
Brand: Almuzara
EAN: 9788417880439
Change the World
If societies overcome fear and see the crisis as an opportunity, it is possible to undertake the necessary transformations to progress. The authors of this book present tools, cases, and initiatives of the most relevant companies and organizations in order to achieve a more sustainable future and pl..
$21.56 $23.95
Brand: Almuzara
EAN: 9788411311595
Cibersecurity for CEOs
Cybersecurity or information security has become one of the great concerns of business managers in the 21st century. For both companies and public administrations, there are billions of people and organizations connected to the Internet that demand new and better digital services. But meeting this d..
$22.46 $24.95
Brand: Almuzara
EAN: 9788417880521
Team coaching in practice
Teamwork is undoubtedly one of the most important elements in any business organization. In this book, Luis Carchak reveals how you can accompany a team while it operates in real time, using a set of crafts in a non-intrusive style. In addition, the author analyzes real cases and shares with a simpl..
$23.36 $25.95
Brand: Urano World
EAN: 9788492921942
Building A Storybrand
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the value you bring to your cu..
$17.96 $19.95
Brand: Anagrama
EAN: 9788433963819
How to Speak Money
A book about Economics for those who do not understand it; even those well-versed in the language of money will equally enjoy it; Lanchester is a masterful writer with a witty style who goes beyond clichés by revealing how the world of finance really works. / Este es un libro sobre economía para lo..
$26.06 $28.95
Brand: Almuzara
EAN: 9788418648229
The "Sell-it" Method. Become the Best Seller Ever
An interesting method to provide great consistency to the entire commercial process, through a methodology that will inspire more credibility to the client while providing, at the same time, maximum confidence to our seller. The current pandemic is generating the need to develop new customer managem..
$18.86 $20.95