What’s the secret to continuous growth and innovation? According to Marc Benioff, the answer is building a culture in which your values permeate everything. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies -- Sales..
The Big Fish Experience: Create Memorable Presenta
Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. / E..
The “work from home” phenomenon is thoroughly explored in this illuminating new book from bestsellers Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) explaining the challenges and unexpected benefits. Most importantly, showing why more businesses..
The author promotes a new type of company and a new corporate responsibility that can make you more competitive; this is about promoting actions that benefit society not only because it is something that is good, but because it is the best way to get good results and be more competitive. / Las empr..
A story of seduction in which Patricia, director of marketing for a cosmetic company, seduces Roberto, an executive at a winery. Half narrative, half essay, the authors appeal to humor and sexiness to convey the importance of taking into account the concepts of classical marketing. / A través de un..
This slim self-help guide to decision-making, written in the form of a fable by a coauthor of the bestselling One Minute Manager, involves both head and heart. In it, a mythical guide leading an imaginary mountain hike explains (and participants discuss) the touted decision-making system: having cho..
What would Aristotle do if he sat on the Administrative Council of his company? This book reveals the secrets of some philosophers and thinkers in order to take advantage of them, enrich our knowledge and apply them in the world of business. / En Siente a Aristóteles en su Consejo, el autor, a trav..
Over the past three decades, professor Larry Smith has become a “career whisperer” for his students at the University of Waterloo. In his straightforward, no-nonsense approach, Smith lists and dismisses all the usual excuses, fears, and worries that people hide behind when trying to find a direction..
If etymologically the economy is the management of the house and the ecology is the knowledge of the house, it is illogical that economy and ecology want to confront each other. In this book written in the form of Socratic dialogues, with humor and wisdom, the neologism econology coined by the auth..
The story follows Nancy, CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. While eating lunch at a local soup shop, Nancy discovers the key ingredients to uni..
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. / La..
This book is for all who have ever suffered, cried, complained, criticized, or have been momentarily happy in big or small companies, because they have been fired or know they will be fired soon. / ¿Qué vas a hacer si te despiden mañana? ¿Si te dicen que no vuelvas a tu #cavernaempresarial? ¿Qué v..