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Brand: Urano World EAN: 9788492921164
Brainfluence
Learn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's prefe..
$22.46 $24.95
Brand: Obelisco EAN: 9788491116820
The Soulful Art of Persuasion
A revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success...
$17.96 $19.95
Brand: Urano World EAN: 9788492921843
Blue Ocean Shift
This is the essential follow up to Blue Ocean Strategy, the classic global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new grow..
$21.56 $23.95
Brand: Urano World EAN: 9788492921577
The Outward Mindset
When faced with lagging personal or organizational performance, most of us instinctively look for quick-fix behavioral band-aids, not recognizing the mindset at the heart of our most persistent challenges. The Outward Mindset enables individuals and organizations to improve all aspects of their eff..
$16.16 $17.95
Brand: Urano World EAN: 9788416997428
Show Your Talent
A book that shows you what headhunters and talent seekers take into account during a hiring process. It also details a convenient system to get the job you're looking for, from how to make a resume to what to answer in an interview. Whether you're on active job search or thinking about transitioning..
$16.16 $17.95
Brand: Urano World EAN: 9788416997671
Always Bright, Sometimes Difficult
Everyone talks about the importance of attracting and retaining talent, but very few take into account the peculiarities of the most talented people, the so-called gifted people. These people flourish in suitable environments, but are often withered by classic business structures. Sandrine Rampant e..
$16.16 $17.95
Brand: Obelisco EAN: 9788491115410
Everybody Matters
In this book, Bob Chapman and Raj Sisodia, show how to view employees positively. By doing so, disengaged workers begin to share their gifts and talents. Uninspired workers stop feeling that their jobs have no meaning. And everyone stops counting the minutes until it's time to go home. / Desde 1997..
$26.06 $28.95
Brand: Almuzara EAN: 9788417880231
Yes!
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty effective strategies that will make you more persuasive at work and in your persona..
$23.36 $25.95
Brand: Urano World EAN: 9788416997763
How Women Rise
Overcome the twelve habits holding you back and take your career to new heights with this wise and approachable guide from two business leadership experts. Ready to take the next step in your career, but not sure what's holding you back? Read on. Leadership expert Sally Helgesen and bestselling lead..
$16.16 $17.95
Brand: Obelisco EAN: 9788491116394
A Beginner's Guide To Day Trading Online
Day trading online is highly profitable—and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information for mastering the markets. / ¡El best-seller internacional sobre trading on-line actualizado para el n..
$28.76 $31.95
Brand: Urano World EAN: 9788416997633
Enough
Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an..
$17.96 $19.95
Brand: Urano World EAN: 9788492921942
Building A Storybrand
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the value you bring to your cu..
$17.96 $19.95
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