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Brand: Urano World EAN: 9788492921942
Building A Storybrand
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the value you bring to your cu..
$17.96 $19.95
Brand: Urano World EAN: 9788416997077
The Power of a Positive Team
In The Power of a Positive Team, Jon Gordon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively. / Jon Gordon s..
$17.06 $18.95
Brand: Urano World EAN: 9788416997510
Blitzscaling
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set o..
$22.46 $24.95
Brand: Almuzara EAN: 9788411313773
Digital Health
Digital Health and New Forms of Healthcare addresses how new technologies and innovations are transforming the industry and examines current trends and their application areas, including value-based care and digital therapies...
$25.16 $27.95
Brand: Urano World EAN: 9788416997725
4 Stages of Psychological Safety
Perhaps the leader's most challenging task is to increase intellectual friction while decreasing social friction. When this doesn't happen and it becomes emotionally expensive to say what you truly think and feel, that lack of psychological safety triggers the self-censoring instinct, shuts down lea..
$15.26 $16.95
Brand: Urano World EAN: 9788416997794
6 Types of Working Genius
Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment. In classic Lencioni fashion, Pat brings h..
$19.76 $21.95
Brand: Almuzara EAN: 9788418709876
Marketing 5.0
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing b..
$27.86 $30.95
Brand: Urano World EAN: 9788496627277
What Got You Here Won't Get You There
Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. To stimulate behavior change, he suggests imposing fines (e.g., $10 for each infraction), asserting that monetary..
$17.96 $19.95
Brand: Urano World EAN: 9788496627628
The Customer Rules
The former EVP of Walt Disney World shares indispensible Rules for serving customers with efficiency and excellence. Lee Cockerell knows that success in any business depends upon winning and keeping customers. Here, Lee not only shows why the customer always rules, but also the Rules for serving cus..
$16.16 $17.95
Brand: Almuzara EAN: 9788411310062
How to Create the Employee Experience
Workers are more aware than ever of what they expect from a job after experiencing a global crisis that prompted changes in their motivations and priorities, leading them to rethink their professional future, Many companies, aware of this, have begun a deep reflection of what they offer, turning the..
$23.36 $25.95
Brand: Almuzara EAN: 9788483566565
Have a Worse car than your Neighbor
Through advice, this book offers you all the keys that have helped the author to enjoy years of financial independence. Introducing the concept of pre-savings, saving your salary increases, trying not to go into unnecessary debt, generating passive income and, of course, having a worse car than your..
$23.36 $25.95
Brand: Urano World EAN: 9788416997404
Marketing Made Simple
Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand. It is an essential part of any marketing professional’s tool kit...
$18.86 $20.95
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