If we know the reasons behind our actions we will discover the best way to implement them. In this entertaining and enlightened fable, the author makes us ask ourselves the six main reasons that allow us to succeed in life. Wondering and providing answers to these six questions it will be much easie..
In Selling To The Point, Jeffrey Lipsius reveals what your buyers really need from you. He removes most of the old assumptions of traditional sales training. Before long, you too will think of "selling" as completely outmoded. Instead, you will be focused on the Point of selling. / El libro parte d..
The Grid provides a mental model to help you evaluate and refine your business. Reduce risk by considering the broader impact of strategic decisions and identify the root causes behind business challenges. Combining practical guidance with real-world examples, The Grid will bring you clarity and con..
This is the story of a biologist who inherits his father's two bookstores. Both are diametrically opposed and the only thing in common is that neither one makes a profit. The protagonist, after studying the operation of both, decides to make some changes in how to manage staff by introducing simple ..
This book tells that the only way to succeed is through teamwork and the use of lessons from experience. To show us all of this, we will count on a very special guide, the Popeya hen, that struggles to fulfill its enterprising dream. / Este libro cuenta en forma de fábula que la única forma de alca..
This is the story of Frank Castle, an executive who has lost motivation for his work, until he gets to know one of the most innovative proposals of the entertainment industry: Cirque du Soleil, a community of artists where each person contributes to the final result with absolute liberty. / ¿Es pos..
In The Most Powerful Woman in the Room Is You, Lydia Fenet takes you on her twenty-year journey from intern to global head of strategic partnerships at Christie’s. Lydia shares the revolutionary sales approach she crafted over the years that helped her raise more than half a billion dollars for nonp..
Ori Brafman, organizational expert and bestselling author, shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning. / Ori Brafman, experto en organización y autor de..
Major innovations -those that transform industries and societies- seem to have come almost exclusively from startups, despite massive efforts and millions of dollars spent by established companies. Authors say the problem is that the very processes and structures responsible for established companie..
In The Third Wave, which pays homage to the work of the futurist Alvin Toffler, Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, and a philanthro..
An insightful guide to social media that tells all you need to know about using the Web to expand your business. B.J. Mendelson skillfully debunks the myths and illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the marketing field, a..
This is the essential follow up to Blue Ocean Strategy, the classic global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new grow..