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Brand: Urano World EAN: 9788416997718
The Pricing Model Revolution
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify..
$18.86 $20.95
Brand: Urano World EAN: 9788496627925
Remote
The “work from home” phenomenon is thoroughly explored in this illuminating new book from bestsellers Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) explaining the challenges and unexpected benefits.  Most importantly, showing why more businesses..
$17.96 $19.95
Brand: Urano World EAN: 9788416997695
Split the Pie
Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly in a negotiation? Split the Pie offers a new approach that does both, a field-tested m..
$19.76 $21.95
Brand: Gedisa EAN: 9788418525001
Organizational Resilience
This work seeks to reflect on how to build and care for groups, companies and professional organizations, making them internally strong, in harmony, and credible, strengthening them to ensure that they last over time. The book covers important topics on leadership, ethics, communication, trust, chan..
$33.26 $36.95
Brand: Urano World EAN: 9788492921614
Seduce and You Will Sell
A story of seduction in which Patricia, director of marketing for a cosmetic company, seduces Roberto, an executive at a winery. Half narrative, half essay, the authors appeal to humor and sexiness to convey the importance of taking into account the concepts of classical marketing. / A través de un..
$17.96 $19.95
Brand: Urano World EAN: 9788416997671
Always Bright, Sometimes Difficult
Everyone talks about the importance of attracting and retaining talent, but very few take into account the peculiarities of the most talented people, the so-called gifted people. These people flourish in suitable environments, but are often withered by classic business structures. Sandrine Rampant e..
$16.16 $17.95
Brand: Almuzara EAN: 9788418709326
Sit Aesop on your Board
Fables, based on a practical nature and far from philosophical intentions, harbor an ethical and universal didactic purpose. José María Cancer turns fourteen lessons that he learned during his dizzying years at the helm of an award-winning start-up into fables. Through them, he reveals mistakes and ..
$17.96 $19.95
Brand: Urano World EAN: 9788416997220
Socrates and the Econology
If etymologically the economy is the management of the house and the ecology is the knowledge of the house, it is illogical that economy and ecology want to confront each other. In this book written in the form of Socratic dialogues, with humor and wisdom, the neologism econology coined by the auth..
$15.25 $16.95
Brand: Urano World EAN: 9788496627567
Soup
The story follows Nancy, CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. While eating lunch at a local soup shop, Nancy discovers the key ingredients to uni..
$14.36 $15.95
Brand: Almuzara EAN: 9788417954741
They Will Fire You and You Know It
This book is for all who have ever suffered, cried, complained, criticized, or have been momentarily happy in big or small companies, because they have been fired or know they will be fired soon. / ¿Qué vas a hacer si te despiden mañana? ¿Si te dicen que no vuelvas a tu #cavernaempresarial? ¿Qué v..
$22.46 $24.95
Brand: Obelisco EAN: 9788491115649
A Buddha in the Office
There is another way of achieving professional success different than the one taught in business schools. Through a series of trainings and practices you can be an affectionate, equanimous and an optimistic professional, as well as efficient. You just need to follow the teachings of the Buddha. / H..
$26.06 $28.95
Brand: Urano World EAN: 9788492921447
Duct Tape Selling
Jantsch shows how to tackle a changing sales environment, whether you’re an individual or leading a sales team. He flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must develop a personal brand that stands for trust and exp..
$21.56 $23.95
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