This is the essential follow up to Blue Ocean Strategy, the classic global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new grow..
There is an expressway to extraordinary wealth and financial independence: the Fastlane, an alternative road to wealth that actually ignites dreams and creates millionaires young, not old. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime. / Hay una carretera ..
Leadership comes from inside - the greatest leaders first question themselves before they tackle the world around them. To aid in this critical interrogation, The Ten Golden Rules of Leadership explores ideas from Aristotle, Heraclitus, and Sophocles, among some of the other greatest thinkers of his..
This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all..
In the classic tradition of Sun Tzu’s The Art of War, here is the timeless wisdom of China’s greatest emperor Tang Taizong (598-649 AD) which will show anyone who leads how to achieve unparalleled results and a lasting legacy. Many historians rank him among such rulers as Augustus and Napoleon. / E..
The combination of historical facts with the study of business management has great power. This is the first book that applies the lessons learned from significant historical events to business management and even to our professional management. / La combinación de los hechos históricos con el estu..
Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager. Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life. / Sir Alex Ferguson es uno ..
This is an innovative and revealing way to develop the profile of leaders, which offers a method of accelerated development of individual and organizational maturity. Applied in hundreds of successful cases of transformation of culture, in corporations and family businesses. / Después de cierto tie..
The authors invite us to rethink the role of leaders within an organization and stop having old-style "bosses" and instead move to a leadership network where the leader is responsible for facilitating and organizing collective collaboration and ensure the enjoyment of personal and professional fulfi..
This collection features forty-four renowned servant leadership experts and practitioners -prominent business executives, bestselling authors, and respected spiritual leaders- who offer advice and tools for implementing this proven, but for some still radical, leadership model. / Todos hemos visto ..
You don't need a fancy degree to be a leader. What you need is practical wisdom: the insight, judgment, and strength of character that all great leaders have, but that most schools and workshops don't teach. The Greats on Leadership gets you there, with wisdom and insight from history's greatest lea..
We have been selling things since ancient times. Almost always we are trying to convince others of something, to do something or give us something. Therefore, whether or not you are a sales professional, the application of these psychological tricks produces a favorable change in your life. / El au..