This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all..
In the classic tradition of Sun Tzu’s The Art of War, here is the timeless wisdom of China’s greatest emperor Tang Taizong (598-649 AD) which will show anyone who leads how to achieve unparalleled results and a lasting legacy. Many historians rank him among such rulers as Augustus and Napoleon. / E..
Our world is changing so fast that to stand out you need to tap into your own resources. Doing so puts you firmly back into the driving seat of your own life. But what are the key competences that you need? 7 Skills for the Future will propel you forward. This book shows you how to develop these abi..
The combination of historical facts with the study of business management has great power. This is the first book that applies the lessons learned from significant historical events to business management and even to our professional management. / La combinación de los hechos históricos con el estu..
Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager. Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life. / Sir Alex Ferguson es uno ..
This is an innovative and revealing way to develop the profile of leaders, which offers a method of accelerated development of individual and organizational maturity. Applied in hundreds of successful cases of transformation of culture, in corporations and family businesses. / Después de cierto tie..
The authors invite us to rethink the role of leaders within an organization and stop having old-style "bosses" and instead move to a leadership network where the leader is responsible for facilitating and organizing collective collaboration and ensure the enjoyment of personal and professional fulfi..
This collection features forty-four renowned servant leadership experts and practitioners -prominent business executives, bestselling authors, and respected spiritual leaders- who offer advice and tools for implementing this proven, but for some still radical, leadership model. / Todos hemos visto ..
You don't need a fancy degree to be a leader. What you need is practical wisdom: the insight, judgment, and strength of character that all great leaders have, but that most schools and workshops don't teach. The Greats on Leadership gets you there, with wisdom and insight from history's greatest lea..
We have been selling things since ancient times. Almost always we are trying to convince others of something, to do something or give us something. Therefore, whether or not you are a sales professional, the application of these psychological tricks produces a favorable change in your life. / El au..
This book will let you know who have the secrets of success, how they are, what they do, what they think, how they make decisions and what is what distinguishes the winners from the rest of the people who live lives of resigned despair. / Este libro te permitirá saber quién tiene los secretos del é..
Actor Brontis Jodorowsky sought to highlight the absurdity of current economic thought, exclusively focused on profit without limit. For this he created a fictional character named Hammer Clume, a fervent capitalist without scruples and supposed author of a bestseller titled "A Time for Global Money..