The author promotes a new type of company and a new corporate responsibility that can make you more competitive; this is about promoting actions that benefit society not only because it is something that is good, but because it is the best way to get good results and be more competitive. / Las empr..
A story of seduction in which Patricia, director of marketing for a cosmetic company, seduces Roberto, an executive at a winery. Half narrative, half essay, the authors appeal to humor and sexiness to convey the importance of taking into account the concepts of classical marketing. / A través de un..
What would Aristotle do if he sat on the Administrative Council of his company? This book reveals the secrets of some philosophers and thinkers in order to take advantage of them, enrich our knowledge and apply them in the world of business. / En Siente a Aristóteles en su Consejo, el autor, a trav..
Over the past three decades, professor Larry Smith has become a “career whisperer” for his students at the University of Waterloo. In his straightforward, no-nonsense approach, Smith lists and dismisses all the usual excuses, fears, and worries that people hide behind when trying to find a direction..
If etymologically the economy is the management of the house and the ecology is the knowledge of the house, it is illogical that economy and ecology want to confront each other. In this book written in the form of Socratic dialogues, with humor and wisdom, the neologism econology coined by the auth..
The story follows Nancy, CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. While eating lunch at a local soup shop, Nancy discovers the key ingredients to uni..
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. / La..
Money is part of our daily life, but we understand little about how it is created, where it comes from and who controls it, due to the lack of information to which we are subjected by bankers who are interested in keeping us in the dark. This book reveals the deception of the financial system and it..
Everything you Never Wanted to Know About Accounti
A lot of people are not interested in accounting but have to deal with it when paying taxes. Many have no idea what their accountants or tax advisors tell them. In this practical book, Lizanda gives readers the basics of accounting that they must know to carry out their business and meet legal oblig..
In this book, the author shows us how we can continue to evolve personally within a team, and how a troop of sapiens is able to carry forward any organization. A useful guide for people who have to manage and lead teams in which its members can develop their full potential. / En este libro, el auto..
Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. To stimulate behavior change, he suggests imposing fines (e.g., $10 for each infraction), asserting that monetary..
Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and well-being. In their new book, the authors demonstrate that it is possible to train the brain to respond differently to today's constant pressures and distra..